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Direct-to-Consumer Wine Market

October 2022
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US Wine Sales +10%
Off-Premise -4%
DTC Shipments +4%
Winery Jobs +54%
[12 month change]

The direct-to-consumer market remains a small but vital slice of total U.S. wine sales and a source of invaluable consumer engagement with less of the competitive pressure of the total beverage alcohol market. DtC shipments in September were flat by value and down 5% by volume, while on-premise sales provided the majority of growth for U.S. wine overall.

High-End Shipments Buoy Total Value

Tasting room visits and consumer spending faltered this summer as cost pressures hit, underscoring that the return to normal remained far from normal for many wineries. The tasting room is the frontline for DtC engagement, and the downturn in visits sent a chill through the sector. Meanwhile, shipments from wineries pulled back from levels seen […]

Fewer Visitors Yet Sales Stay Strong

Maribel Soto, director of loyalty programs and DtC sales at Jordan Vineyard & Winery, said the average order value from winery visitors in the first eight months of 2022 has increased versus a year ago as the winery implemented a new strategy for winery tasting experiences. The new strategy is centered around two offerings; an […]

Industry Metrics: On-Premise up 37%

Value of Domestic Wine Sales for 12 months ended September 2022 +10%    U.S. wine sales including bulk imports, bw166 Other Wine Industry September 2022 (versus September 2021) data: -2%  off-premise sales value, NielsenIQ channels +37%  on-premise sales (52 weeks ended July 13), CGA by NielsenIQ —%  DtC shipment value, Wines Vines Analytics/Sovos ShipCompliant +37%  […]

Tightening Supply Spurs Acquisition

PlumpJack Estate Winery opened in Oakville, Calif., in 1995 and four years later John Conover joined the winery as general manager. Prior to PlumpJack, Conover had been in similar roles for several wineries including Grgich Hills Estate and Monticello Cellars. Conover would go on to become a partner in PlumpJack with the company founders, San […]

Upcoming Events

SIMEI: Nov. 15-18 Hosted by the Unione Italiana Vini (UIV) consortium of winemaking and bottling equipment vendors, SIMEI is a global trade show and conference held at Fiera Milano in Milan, Italy. SIMEI Winejobs.com Summit: Nov. 16  The forum for wine industry human resources professionals at the Culinary Institute of America in Napa, Calif. Winejobs.com Summit  Wine […]

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Contents

  • High-End Shipments Buoy Total Value
  • Fewer Visitors Yet Sales Stay Strong
  • Industry Metrics: On-Premise up 37%
  • Tightening Supply Spurs Acquisition
  • Upcoming Events

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The Wine Analytics Report contains the latest wine industry metrics, market analysis and trends shaping the wine industry. Based on primary databases through Wines Vines Analytics, the monthly report includes analysis and data on U.S. wine sales, grape and wine pricing, winery sales and the wholesale market.
 

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Andrew Adams, Editor
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andrew@winesvinesanalytics.com

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