Fighting and Innovating for Share

Overall consumer demand for wine remains largely flat as the US and world continue to struggle to put a definitive end to the ongoing pandemic. The few promising trends continue to be premiumization in retail off-premise and winery direct-to-consumer (DtC) shipment value rising even as the volume of wine shipped is on par with last year.

Sentiment Drives Beverage Diversification

The aftermath of COVID-19 may very well be the best of times and the worst of times for wine so far as the lingering presence of the pandemic continues to weigh on behaviors for the foreseeable future. While consumers are eager to return to normal, this “new normal” is now very different, considering consumers’ pandemic […]

Bold Flavors Entice New Consumers

Some of the most successful wines on the market these days are beverages the old guard of the wine trade might not even consider wine. And that is a big part of the reason why these products are flying off store shelves while $20 bottles of the “fighting varietals” collect dust. These simple to understand […]

Wine Perception Changing with Consumption

As regular and infrequent wine consumers head in different directions in their wine drinking habits, wider consumer perception of wine is changing as it struggles to maintain share in a competitive market. In a 2020 survey commissioned by the Wine Market Council (WMC), core wine drinkers were, on balance, drinking more while marginals reported a […]

Industry Metrics: DtC Value up 18%

Value of domestic wine sales for 12 months ended July 2021 +6% U.S. wine sales including bulk imports, bw166 Other Wine Industry Metrics July 2021 (versus July 2020) data: -8% off-premise sales value, NielsenIQ channels -38% on-premise sales (52 weeks ended June 19, 2021), CGA Strategy +18% DtC shipment value, Wines Vines Analytics/Sovos ShipCompliant 96% […]

Convert New Drinkers with Entry Products

As one of the world’s largest wine and spirits companies, Pernod Ricard produces global, marquee brands such as Jameson whiskey, Absolut vodka, Malibu rum, Glenlivet scotch and several others. The company’s wine division is ranked No. 27 in Wine Business Monthly’s 50 largest U.S. wine companies by case sales and includes Kenwood Vineyards in Sonoma […]

Upcoming Events

Nov. 9: Winejobs.com HR Summit A conference for HR managers to connect with their peers to discuss current human resources topics and learn from industry experts. Click here for more information. Nov. 9-10: Wine Industry Financial Symposium The wine industry’s premiere event covering key financial, business and strategic issues, including separate tracks for technology and vineyard […]

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