U.S. consumers constitute the largest, most valuable wine market in the world, consuming an estimated 33.1 million hectoliters (mhl) or 367.8 million cases in 2021, the International Organisation for Vine and Wine (OIV) reported in its most recent annual report on the global wine industry in April. “Over the last three years, the USA has […]
Disruptions Roil World Trade
The disruptive forces at play in the U.S. wine market are mirrored around the world. Trade disputes, shifts in consumer spending patterns, more extreme and variable weather affecting production as well as demographic shifts are pushing the global wine market towards an inflection point, one underscored by the latest OIV report. The report noted that […]
Industry Metrics: DtC Value up 8%
Value of Domestic Wine Sales for 12 months ended May 2022 +9% U.S. wine sales including bulk imports, bw166 Other Wine Industry May 2022 (versus May 2021) data: -5% off-premise sales value, NielsenIQ channels 111% on-premise sales (52 weeks ended April 23), CGA by NielsenIQ +8% DtC shipment value, Wines Vines Analytics/Sovos ShipCompliant +50% […]
Exports as Part of a Diverse Strategy
Trinchero Family Estates is based in St. Helena, Calif., where the original family winery was founded in 1948, yet today it is one of the largest wine companies in the United States supplying a global sales network. The company was No. 4 on Wine Business Monthly’s Top 50 Largest Wineries in 2021 and, according to […]
Upcoming Events
July 18-22: OIV Wine Marketing Program Online From market research to sales, the OIV Wine Marketing Program incorporates all the elements necessary for negotiating the U.S. wine market. Offered online through the University of California, Davis. cpe.ucdavis.edu July 26-22: International Bulk Wine & Spirits Show Conference and networking event for anyone involved in the production, […]