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Retail Wine Market

December 2021
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US Wine Sales +11%
Off-Premise -2%
DTC Shipments +15%
Winery Jobs +81%
[12 month change]

As another disrupted year comes to an end, the U.S. retail market has stabilized but looks very different than it did before the pandemic. The coming year is expected to bring price increases as wine brands face an intensifying fight for market share. In this month’s Industry Metrics, winery direct-to-consumer shipment volume saw an all-time monthly high of more than 1 million cases while the average bottle price of shipments also reached a record high point for November of more than $50.

Active, Complex and Very Competitive

Retail wine sales are poised to remain strong as 2021 ends, but much of the growth is being driven by premium products amid an increasingly complex market landscape. By volume, approximately 88% of wines sold in the U.S. move through retailers, accounting for 69% of the value of the total wine market in the country. […]

Private Labels Poised for Growth

The private label segment of the retail wine market enjoyed a strong run in the past year as it benefited from the overall retail sales increase. Reliable quality, approachable flavors and larger margins have made private label wines a favorite for retailers and consumers alike as the share of these wines on retail shelves and […]

Industry Metrics: On-Premise Returns

Value of Domestic Wine Sales for 12 months ended November 2021 +11%    U.S. wine sales including bulk imports, bw166 Other Wine Industry Metrics November 2021 (versus November 2020) data: -8%  off-premise sales value, NielsenIQ channels +10%  on-premise sales (52 weeks ended Oct. 9, 2021), CGA Strategy +17%  DtC shipment value, Wines Vines Analytics/Sovos ShipCompliant […]

Whole Foods Buyer on Sales Strategy

Doug Bell, senior principal of adult beverage innovation and product development with Whole Foods Market Inc. of Austin, Texas, has nearly 40 years’ experience in the adult beverage business. When he began in 1983, California wineries were just starting to become household names. Stocking coolers at Tower Beer, Wine & Spirits in Atlanta, Ga. laid […]

Upcoming Events

Jan. 19-20, 2022: DTC Wine Symposium 15th Annual DTC Wine Symposium to support Free the Grapes to be held online and in-person in Concord, Calif. dtcwinesymposium.com Jan. 25-27, 2022: Unified Wine & Grape Symposium North America’s largest wine industry conference and trade show at the Safe Credit Union Convention Center in Sacramento, Calif. unifiedsymposium.org March 22-24, 2022: […]

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Contents

  • Active, Complex and Very Competitive
  • Private Labels Poised for Growth
  • Industry Metrics: On-Premise Returns
  • Whole Foods Buyer on Sales Strategy
  • Upcoming Events

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About Us

The Wine Analytics Report contains the latest wine industry metrics, market analysis and trends shaping the wine industry. Based on primary databases through Wines Vines Analytics, the monthly report includes analysis and data on U.S. wine sales, grape and wine pricing, winery sales and the wholesale market.
 

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Andrew Adams, Editor
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andrew@winesvinesanalytics.com

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