Total US Wine Market

The total value of the U.S. wine market grew 6% over the past year to $83.5 billion, led by a rebounding on-premise sector. As sales normalize at a new, higher baseline than before the pandemic, wine faces multiple challenges. In the latest Industry Metrics, winery direct-to-consumer shipments declined by both value and volume in December yet total consumer spending on domestic wine increased 9% compared to last year.

Return to a ‘Normal,’ Flat Market

Growth in the value of the total U.S. wine market since 2019 is good news despite shifts between channels, but the Roaring 20s resurgence forecast in the first-flush of reopenings has yet to really materialize. Instead, wine’s fight for market share is intensifying as growth in consumption remains stalled and the actual wine-drinking population shrinks. […]

Winery Growth Remains Positive

The number of U.S. wineries grew by 3% in 2022, marking another year of growth that continues a long-term trend in effect for at least the past decade. According to the Wines Vines Analytics Winery Database, the United States is now home to 11,691 wineries, which is nearly 400 more than in 2021 and 1,215 […]

DtC Declines from Record Highs

The winery direct shipping market appears to have begun a new post-pandemic era as total shipments for the past year declined 1.6% by value and 10.3% by volume. While the declines are unprecedented in the more than 10 years Wines Vines Analytics and Sovos ShipCompliant have tracked the channel, they are not that surprising given […]

Industry Metrics: Domestic Wine up 9%

Value of Domestic Wine Sales for 12 months ended December 2022 +9% U.S. wine sales including bulk imports, bw166 Other Wine Industry December 2022 (versus December 2021) data: 0% off-premise sales value, NielsenIQ channels +16% on-premise sales (52 weeks ended Nov. 5, 2022), CGA by NielsenIQ -10% DtC shipment value, Wines Vines […]

Compliance Outlook for Coming Year

Alex Koral is the regulatory general counsel for Sovos ShipCompliant and as such “lives and breathes direct-to-consumer shipping compliance.” Koral is based in Boulder, Colo., and has worked in beverage alcohol compliance since 2015 after receiving his law degree from the University of Colorado. A leading expert in DtC shipping laws and interstate distribution of […]

Upcoming Events

Unified Wine & Grape Symposium: Jan. 24-26 North America’s largest wine and grape conference and trade show held at the SAFE Credit Union Convention Center in Sacramento, Calif. unifiedsymposium.org WineVit: Feb. 6-9 Hosted by the Washington Winegrowers Association, WineVit features a trade show as well as practical sessions, networking events and a “State of the Industry” […]

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