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Uncertain Economy Limits Rebound

August 2022
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US Wine Sales +12%
Off-Premise -5%
DTC Shipments +7%
Winery Jobs +63%
[12 month change]

Consumer demand remains lower than expected amid rising economic concern and inflation. Winery recruiting and total sales stayed strong as direct-to-consumer shipments declined in both value and volume.

Demand Not as Strong as Hoped

What was supposed to finally be the first post-pandemic summer took on a decidedly darker tone in recent months as economic indicators turned negative. As a surge in prices drove inflation to 40-year highs, consumers began to rein in spending as higher costs took a bite out of long-planned vacations and other celebrations. With back-to-school […]

Winery Recruiting Consistently Strong

Through the tumult of the past two years, the Winejobs.com’s Winery Job Index has steadily remained higher than normal with the latest data putting it 19% above where it was in July 2021. The data and winery hiring demand reflected by Winejobs.com postings follow the wider U.S. economy, according to iCIMS that provides recruiting services […]

Industry Metrics: Imports Drive Growth

Value of Domestic Wine Sales for 12 months ended July 2022 +12%    U.S. wine sales including bulk imports, bw166 Other Wine Industry July 2022 (versus July 2021) data: -3%  off-premise sales value, NielsenIQ channels +65%  on-premise sales (52 weeks ended June 18), CGA by NielsenIQ -18%  DtC shipment value, Wines Vines Analytics/Sovos ShipCompliant 19%  […]

The Strategy and Execution of Pricing

After years in wholesale sales and winery management, Dan Leese and his wife Katy founded V2 Wine Group in 2010 to help family-owned wineries navigate the three-tier market. Dan Leese had previously been the president and managing director of Foster’s Wine Estates, had started in the industry with a beer distributor before joining the executive […]

Upcoming Events

Nov. 15-18: SIMEI Hosted by the Unione Italiana Vini (UIV) consortium of winemaking and bottling equipment vendors, SIMEI is a global trade show and conference held at Fiera Milano in Milan, Italy. SIMEI Nov. 16: Winejobs.com Summit The forum for wine industry human resources professionals at the Culinary Institute of America in Napa, Calif. Winejobs.com Summit  Nov. […]

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Contents

  • Demand Not as Strong as Hoped
  • Winery Recruiting Consistently Strong
  • Industry Metrics: Imports Drive Growth
  • The Strategy and Execution of Pricing
  • Upcoming Events

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About Us

The Wine Analytics Report contains the latest wine industry metrics, market analysis and trends shaping the wine industry. Based on primary databases through Wines Vines Analytics, the monthly report includes analysis and data on U.S. wine sales, grape and wine pricing, winery sales and the wholesale market.
 

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andrew@winesvinesanalytics.com

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