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Variety Focus: Pinot Noir

May 2022
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US Wine Sales +11%
Off-Premise -6%
DTC Shipments +10%
Winery Jobs +89%
[12 month change]

One of America’s most popular red winegrapes was a pandemic winner thanks to direct-to-consumer shipments (DtC) and premiumization, but costs and supply challenges could limit future growth. Total DtC shipment value fell 3% in April while the entire U.S. wine market grew 19% to $80 billion.

Pinot Bolstered by Positive Market Trends

Consumers have been tipped by industry observers as more diverse and adventurous, but red wine sales remain dominated by Cabernet Sauvignon and Cab-driven red blends, while Chardonnay and Sauvignon Blanc are the major white varietals. But then there’s Pinot Noir, the fifth most-popular varietal in terms of dollar sales in the latest 52 weeks, which […]

Consumer Survey Confirms Market Fight

One of the industry’s most comprehensive surveys of consumer sentiment confirmed many of the wider challenges facing wine in the U.S. market but several positives as well. The most loyal wine drinkers continue to buy more higher-priced wines while nearly half of wine drinkers in their 30s said they prefer wine to other alcoholic beverages […]

Industry Metrics: Total Market Hits $80B

Value of Domestic Wine Sales for 12 months ended April 2022 11%    U.S. wine sales including bulk imports, bw166 Other Wine Industry April March 2022 (versus April 2021) data: -3%  off-premise sales value, NielsenIQ channels +136%  on-premise sales (52 weeks ended Feb. 26), CGA Strategy -3%  DtC shipment value, Wines Vines Analytics/Sovos ShipCompliant 40%  […]

Innovating Now to Ensure Longterm Growth

Stoller Wine Group’s president and general manager Gary Mortensen joined a recent Zoom call for this article seated in front of a whiteboard filled with words like “question,” “shift,” “perception,” “presence,” “relevance” and “fear,” and questions such as “Is growth the forever thing?” “What’s our digital vs vinyl?” and “How do we maintain workforce?” The […]

Upcoming Events

June 8-9: World Bulk Wine Expo The organizers of the World Bulk Wine Exhibition are hosting a conference in Santa Rosa, Calif., for members of the U.S. and global bulk trade. worldbulkwine.com August: PACK Design Awards Annual competition to select the most outstanding wine packages on the market. Winners will be announced during a special event […]

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Contents

  • Pinot Bolstered by Positive Market Trends
  • Consumer Survey Confirms Market Fight
  • Industry Metrics: Total Market Hits $80B
  • Innovating Now to Ensure Longterm Growth
  • Upcoming Events

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The Wine Analytics Report contains the latest wine industry metrics, market analysis and trends shaping the wine industry. Based on primary databases through Wines Vines Analytics, the monthly report includes analysis and data on U.S. wine sales, grape and wine pricing, winery sales and the wholesale market.
 

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andrew@winesvinesanalytics.com

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