Packaging Heralds Market Divergence
Wine is one of the few consumer products where glass is more than just packaging but a signal of value. While almost all other food and beverage items — along with a host of general consumer products — long ago swapped glass for plastic, wine commands a premium in the marketplace when packaged in glass. […]
DtC Packaging Costly, Yet Valuable Marketing
The tantalizing revenue of DtC shipments has always belied the expense of getting that wine to consumers with inflation at historic levels and no end in sight to cost increases it is getting more challenging for wineries to account for those costs. Added shipping costs are toxic in e-commerce, yet custom packaging can provide the […]
Vineyard Values Reflect Water Realities
The relationship between the value of agricultural land and the availability of water has become even more closely linked in the interior regions of California while coastal appellations with more sources of water continue to enjoy steady and rising values because of demand from a variety of investors. Water has always been and will continue to […]
Industry Metrics: Jobs Index Soars
Value of Domestic Wine Sales for 12 months ended March 2022 +13% U.S. wine sales including bulk imports, bw166 Other Wine Industry Metrics March 2022 (versus March 2021) data: -5% off-premise sales value, NielsenIQ channels +99% on-premise sales (52 weeks ended Jan. 29), CGA Strategy +4% DtC shipment value, Wines Vines Analytics/Sovos ShipCompliant +69% […]
Creating ‘Carrots’ For E-Comm Sales
Earlier this month, Commerce7 announced its acquisition of the competing e-commerce and direct-to-consumer services provider VineSpring. The deal will create one of the largest such companies to primarily serve the wine industry and is another sign of the growing market of e-commerce for selling wine in a post-COVID world. Commerce7, based in Vancouver, B.C., was […]
Upcoming Events
June 8-9: World Bulk Wine Expo The organizers of the World Bulk Wine Exhibition are hosting a conference in Santa Rosa, Calif., for members of the U.S. and global bulk trade. worldbulkwine.com August: PACK Design Awards Annual competition to select the most outstanding wine packages on the market. Winners will be announced during a special […]